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Recommended Reading List

Since we know you're interested in the marketing side of your online business, we would like to share some of the books we've used as reference materials in the past.  

All of the books listed below (in alphabetical order, by author) are available online through Amazon. You can link directly to Amazon by clicking the link beside the title of the book.

 

Abraham, Jay
Getting Everything You Can Out of All You've Got
21 ways you can out-think, out-perform and out-earn the competition

Allen, James
As You Think
The self-empowerment classic "As a Man Thinketh" revised and updated by Marc Allen
Allen, Robert G.
Multiple Streams of Income
How to generate a lifetime of unlimited wealth

Allen, Robert G.
Multiple Streams of Internet Income
How ordinary people make extraordinary money online
Canfield, Jack / Hansen, Mark Victor / Hewitt, Les
The Power of Focus
How to hit your business, personal and financial targets with absolute certainty
Caples, John
Tested Advertising Methods
Fifth edition - completely updated
Carnegie, Dale
How To Win Friends and Influence People
A classic - one of the top selling books of all time
Cialdini, Robert B.
Influence
The new psychology of modern persuasion
Covey, Stephen R.
The 7 Habits of Highly Effective People
Powerful lessons in personal change

Covey, Stephen R.
Principle Centered Leadership
"Give a man a fish and you feed him for a day; teach him to fish and you feed him for a lifetime"
Gerber, Michael E.
The E Myth Revisited
Why most small businesses don't work and what to do about it
Girard, Joe
How to Sell Anything to Anybody
The world's greatest salesman tells how he made a fortune - and how you can too!
Hill, Napoleon
Think & Grow Rich
This book could be worth a million dollars to you
Hill, Napoleon
Napoleon Hill's Keys to Success
The 17 principles of personal achievement
Hopkins, Claude C.
My Life in Advertising / Scientific Advertising
"Present-day advertising research has a long way to go before it reaches the level of Claude Hopkin's contributions to efficient advertising."
Jeffers, Susan, Ph.D.
Feel the Fear and Do It Anyway
Dynamic techniques for turning fear, indecision and anger into power, action and love
Kennedy, Dan S.
How to Make Millions With Your Ideas
An entrepreneur's guide
Kennedy, Dan S.
How to Succeed In Business by Breaking All The Rules
A plan for entrepreneurs
Kennedy, Dan S.
No BS Business Success
"...the most truthful, blunt, straightforward, non-sugarcoated, no pablum, no holds barred, no nonsense, no BS book that has ever been written on succeeding as an entrepreneur."
Kennedy, Dan S.
The Ultimate Marketing Plan
Find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects.
Kennedy, Dan S.
The Ultimate Sales Letter
Boost your sales with powerful sales letters
Koch, Richard
The 80/20 Principle
The secret to success by achieving more with less
Maltz, Maxwell (with Dan S. Kennedy)
The New Psycho-Cybernetics
A new technique for using your subconcious power

 
Maltz, Maxwell (with Dan S. Kennedy)
Zero Resistance Selling
Achieve extraordinary sales results using the world-renowned techniques of Psycho-Cybernetics
Raphel, Murray / Raphel, Neil
Up The Loyalty Ladder
Turning sometime customers into full-time advocates of your business
Reis, Al / Trout, Jack
Positioning
How to be seen and heard in the overcrowded marketplace
Ruiz, Don Miquel
The Four Agreements
A simple but powerful code of conduct for attaining personal freedom and true happiness
Ruiz, Don Miquel
The Four Agreements Companion Book
Using the four agreements to master the dream of your life
Sugarman, Joseph
Triggers
30 sales tools you can use to control the mind of your prospect to motivate, influence and persuade
Zarro, Richard A. / Blum, Peter
The Phone Book
Breakthrough neurolinguistic phone sklills for profit and enlightenment
Ziglar, Zig
Top Performance
How to develop excellence in yourself and others
Ziglar, Zig
Ziglar on Selling
The ulimate handbook for the complete sales professional
 
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